We have a track record for releasing #1 games and we want yours to be next. All we need right now is a gameplay video, an APK build, a Testflight build or an Apple or Google Play store link.
Great partnerships start with a click - so get in touch!
We have a track record for releasing #1 games and we want yours to be next. All we need right now is a gameplay video, an APK build, a Testflight build or an Apple or Google Play store link.
We have a track record for releasing #1 games and we want yours to be next. All we need right now is a gameplay video, an APK build, a Testflight build or an Apple or Google Play store link.
Unsure what to expect when publishing your game with Kwalee? Let’s break it down, from your first contact with us all the way through to a hit game launch.
Play Video
Seven Steps to Publishing Success
Unsure what to expect when publishing your game with Kwalee? Let’s break it down…
Hit ‘submit your game’ to give us some info about it: name, platform, game engine, your details etc. Prototype or full game, we don’t mind! It’s best to get feedback ASAP!
THE FIRST LEVEL
One of our publishing managers will get in touch to learn about you and your game.
TESTING 1, 2, 3
Using our sophisticated analysis, we’ll market your game and test it with real players to provide you with crucial feedback and advice on what to work on and improve.
CO-OP MODE
If the KPIs are positive, we’ll offer a contract to publish your game and support it with our in-house expertise. This includes coders, so you can concentrate on the gameplay!
GOING GLOBAL
There’s no one better equipped to take your game to the masses than our world class user acquisition & marketing teams, who reach millions of players every day.
LEVEL UP
We’ll support your game for as long as we can with global marketing and coaching on ways to improve revenue, so you can maximise profits from the game’s continued success.
THE SEQUEL
It doesn’t end at one game! We believe in long-term partnerships, so will work together to develop more ideas and follow up your hit with more!
Prototype or full game, we don’t mind! Hit 'Submit Your Game' to tell us about it.
THE FIRST LEVEL
Our publishing team will get in touch to learn about you and your game.
TESTING 1, 2, 3
We’ll test your game with real players to provide you with crucial feedback on what to improve.
CO-OP MODE
If successful, we’ll sign your game and support it with our in-house expertise while you focus on the gameplay.
GOING GLOBAL
Our world-class UA & marketing teams, who reach millions every day, will bring your game to the masses.
LEVEL UP
We’ll support your game for years, so you can profit from the game’s continued success.
THE SEQUEL
It doesn’t end at one game. We'll work together to follow up your hit with more!
It's all part of the deal...
WORLD-CLASS USER ACQUISITION & MARKETING
Our UA & Marketing team has vast experience in launching games to a global audience, having led multiple titles to millions of downloads and the top of the charts!
MONETISATION EXPERTISE
We provide full monetisation support from our dedicated revenue team. Our mission is to help you create a game that will be loved by its players, and will earn for you and your team.
DEVELOPMENT SMARTS
We’ll provide a priceless perspective on your games, from a team that includes seasoned hyper-casual experts, the creator of Micro Machines and the co-founder of Codemasters!
THE KWALEE FAMILY
We’ve built our success with a collaborative ‘family’ attitude and our publishing is no different. You’ll benefit from all areas of our team, from game design and tech to analytics, monetisation and QA.
Our UA & Marketing team has led multiple titles to millions of downloads and to the top of the global charts!
MONETISATION EXPERTISE
Providing full monetisation support, our mission is to help you create a game that players love, and will earn for you and your team.
DEVELOPMENT SMARTS
We provide a priceless perspective on games, from a team of seasoned hyper-casual experts and industry legends.
THE KWALEE FAMILY
We’ve built our success with a collaborative ‘family’ attitude and our publishing is no different. You’ll benefit from all areas of our team, from game design and tech to analytics, monetisation and QA.
All we ask for is your name, e-mail address, game name and a link to ONE of the following:
- Video of gameplay
- An APK build
- A Testflight build
- An iOS or Google Play store page
What do I need to 'submit my game'?
All we ask for is your name, e-mail address, game name and a link to ONE of the following:
- Video of gameplay
- An APK build
- A Testflight build
- An iOS or Google Play store page
Play Video
What will happen when you test my game?
We’ll run a CPI or Prototype Test to establish your game’s potential. CPI Tests only require 1-2 levels while Prototype Tests require approximately 30. We’ll then provide crucial feedback and look to take things forward!
What happens if my game doesn't hit Kwalee's KPIs?
If we see potential in your game, we will help you to improve it. Many of our big successes needed improvement to start with, so we’ll treat your game in the same way.
What kind of games are you looking for?
Our focus is on hyper-casual games for mobile devices that entertain players of all levels. However, we have vast experience across multiple genres and will assess the potential of every submission!
What's the most important thing you look for in a game?
For us, it's all about the gameplay mechanic. Something that a player will want to keep returning to. At this stage, visuals aren’t a priority. We care most about how fun your game is to play!
What do I need to 'submit my game'?
All we ask for is your name, e-mail address, game name and a link to ONE of the following:
- Video of gameplay
- An APK build
- A Testflight build
- An iOS or Google Play store page
What's the most important thing you look for in a game?
For us, it's all about the gameplay mechanic. Something that a player will want to keep returning to. At this stage, visuals aren’t a priority. We care most about how fun your game is to play!
What happens if my game doesn't hit Kwalee's KPIs?
If we see potential in your game, we will help you to improve it. Many of our big successes needed improvement to start with, so we’ll treat your game in the same way.
"Our high level of collaboration with Kwalee really helped us to push through Clean Up 3D from testing to launch super quickly.
Six months on from launching the game, and weekly testing still continues to be done by the Kwalee team to make it the best game it can be!"
"Having worked and published games with many other publishers, I can say with confidence that no one will work as hard to make your game successful as Kwalee does."
"For us, the biggest benefit has been working with a team of professionals that already knew the way to the top of the charts... Kwalee helped us to go from concept to a published game in a record time."
"Kwalee’s in-depth involvement at various stages of game design and development is very different to other publishers, which typically only help with testing and nothing beyond that."