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Thanks for joining me again for a further look into User Acquisition - make sure you are all caught up by reading part one of this series. If you have, then let’s jump straight in. I believe it's essential to begin this article by acknowledging the difficulty of creative production and expressing my appreciation for the teams working in this field.

In mobile gaming, staying on top of User Acquisition (UA) is no easy task, as we step into 2023, it's evident that the game has changed. The major players in the games industry, such as Kwalee, have witnessed a significant decrease in the number of game launches in the market, especially when compared to two years ago. John Wright, Vice President of Mobile Publishing, talks us through the key contributors and advice for keeping up with UA trends. 

Wildmender, a game about bringing a deserted world back to life, has now launched on Steam, PS5, and

The International Rescue Committee (IRC), a global non-profit organization that helps people affected by humanitarian crises – including the climate crisis, and Muse Games, the developer of upcoming PC and Console title ‘Wildmender’, are pleased to announce a strategic collaboration seeking to leverage the power of gaming for a greater cause.

Welcome to the second part of our deep dive into monetisation. Please read Part 1 if you haven’t yet grasped the basics! This article explores how video game monetisation evolves, what beginner mistakes hurt your studio’s P&L, and what the future of monetisation in mobile gaming looks like.

If you like our approach to monetisation and marketing, find out more about choosing Kwalee as your mobile publishing partner.

How often do you wonder about monetising your mobile games? The idea of setting it up can sound complex, understandably, but it’s essential to ensure you can earn money from games. So here’s what you need to know about mobile game monetisation, and how you, as a game developer, can benefit from it.

We sat down with our monetisation team to find out how they’ve used monetisation to build a global business from both Kwalee and our partner developers’ mobile games.

We are often asked, even at industry events, what a publisher for PC and console games actually does. To be fair, if you’re new to game development or simply haven’t interacted with publishers very much, it can be a little unclear. In reality, while a publisher can do many things, there are several core services that you can expect should you decide to sign with Kwalee or any other publisher.

We all know that social media is where it’s at these days. It’s the perfect place to get news, share with friends, or just kill some time with epic reels. And let’s not forget about the brands that are all over social media like white on rice. But game companies have a special advantage – their products are naturally social!

We game with friends and family online or in person. That’s why marketing games on social media is perfect for game studios to connect with their audiences and create a community around the brand. It’s like a match made in social media heaven!

There are a tonne of conferences happening around the world, like the world-famous Game Developers Conference itself. Even E3 announced they plan to make a comeback real soon this year. So it’s a tonne of buzz within the community. When there’s buzz, there’s opportunity. And it’s a big opportunity for you to connect with people while you still have the chance.

‘How do I make my game stand out in the mobile gaming market?’ We get this question a lot. And according to us, the answer is… market-test games. If your game is better than the average endless runner, these tests will prove it.

These tests show how and why your game is better than most in the competitive market, and whether your game could potentially scale profitably. Conducting them is a little easier said than done.

The Publishing With Kwalee series sheds light on the brilliant developers we work with. As a special guest, they’ll dive right into topics ranging from how they began their journey in the games industry to what their development approach is like, their thoughts on current trends, and what it’s like publishing with Kwalee.

So you’re interested in Hyper Casual games, but you also love gaming on PC and console. 

Well, so do we! Not only are many of us here at Kwalee huge fans of all kinds of games, from triple-A titles to innovative indies and Hyper Casual hits, we are actively encouraged to play a wide variety of games across all platforms to inspire the very best and most creative Hyper casual output.