Harry Lang

Let me introduce to you the world of 'Maverick Marketing', where daring creativity meets strategic innovation. I'll tell you how challenging the norms can drive impactful change...

Harry Lang is the VP of Marketing at Kwalee. He started his career in integrated marketing agencies before spending the next seventeen years marketing online and mobile gambling brands.
In 2020 he published ‘Brands, Bandwagons & Bullshit’ a guidebook for young marketers trying to break into the industry.

There are a tonne of conferences happening around the world, like the world-famous Game Developers Conference itself. So it’s a tonne of buzz within the community. When there’s buzz, there’s opportunity. And it’s a big opportunity for you to connect with people while you still have the chance.

Artificial intelligence (AI) has already made significant strides in the world of marketing, and it’s expected to continue to play an increasingly important role in the games industry in the coming years. Some marketers in the mobile games space may be hesitant to embrace it, fearing that it will replace human jobs or that it may be too complex to understand and effectively use.

That said, there are also many compelling reasons for marketers to embrace AI and the opportunities it presents across content creation, coding, SEO, customer service and image creation. 

It’s worth over $138 billion and there’s a strong push for inclusivity – so there’s no better time to join the mobile gaming industry than today. Here’s what Kwalee’s VP of Marketing has to say about a career in games.