VIDEO: The Three Key Principles of Hypercasual Games

Have you entered your game into our game jam with Buildbox yet? If not, then let us get you up to speed: we’re partnering with the no-code development platform to host a month-long game jam with the broad theme of ‘hypercasual’. 

With entrants getting the chance to win a clutch of great prizes, including a potential publishing deal with Kwalee, we’ve been thrilled to see so many entrants already. 

But crucially, with the deadline for entries not until 10th May, there is still plenty of time to enter your own hypercasual Buildbox creations! If you need some inspiration, we’ve outlined our three key principles of hypercasual games over on the Buildbox YouTube channel. These three principles are:

  • Mass appeal

This centres primarily around visuals and the importance of making a game that looks inviting to as many people as possible!

  • Bite-sized gameplay

Remember that above all else, a hypercasual game needs to be satisfying in short sessions.

  • Short-term stickiness

This final principle means that while a hypercasual game is only designed to be played in short sessions, it should still have ways to engage players and keep them coming back for more!

For more on each of these, check out the full video below.

Best of luck and we can’t wait to see all your amazing games! You can read more about the game jam and sign up to participate here.