David Darling

We did it. Kwalee’s collection of games just hit an epic milestone of 1 billion mobile game downloads. Let’s crack open the confetti cannons and celebrate! 

It wouldn’t be possible to fit into a single page how elated all of us are at Kwalee. All we can say is this is a monumental milestone that doubles as a testament to the sheer dedication my colleagues and our partners have brought to the table to make fun games for everyone.

It’s hard to believe that it’s already been 10 years since I founded Kwalee.

I’ve loved making games since I was 12 years old and it was this continuing passion for the craft that convinced me to establish Kwalee – my third games company – back in 2011 after a short period away from the industry.

‘To fully embrace digital distribution through great digital marketing, to propel high-quality games to a massive global audience.’ This, in a sentence, was the goal of Kwalee when we first established the company. Many things have changed in the years since then, but this core mission has served us well and we’ve never deviated from it. 

That’s what makes it so pleasing to have surpassed half a billion downloads across our catalogue of games, a testament to the inspired work of our team and serious validation of our original vision!

When I began making games at the age of 13, publishers quickly took an interest and there was clear mutual benefit: they would distribute and market my games, while they would share profit with me through paid royalties on them. It was an interesting profit sharing scheme.