Kwalee accelerated development cycles and grew ARPDAU using Balancy's LiveOps tools

A Product Marketing Manager in the games industry is someone right on the coalface, managing the strategies that help games succeed and find their ways into the libraries of happy players. We now publish so many PC and console games that we need a whole team of Product Marketing Managers to manage them.
Meet Jack! He’s one of the shining lights in this team and he is impossibly busy – working in games while at the same time studying for a Creative Writing Master’s degree at the University of Oxford.