Kwalee’s Games Industry Blog

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Hybrid Games - A Guide For Mobile Game Developers

What are Hybrid games and how are they made? How are Hybrid Casual games different from Hyper Casual games? We’ve explained it all right here.

In the ever-evolving world of mobile games, a new star has emerged: Hybrid Casual games. They're bridging the gap between the short-lived thrills of Hyper Casual games and the immersive depth of Casual games. Let's dive in.

 

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Simon Platt, Head of Development, Spotlight Podcast

Hello and welcome to the Kwalee Podcast, where myself, Matthew Barter, the Ambassador and Content Manager at Kwalee, will sit down with industry leaders to unravel the stories behind successful games. In this episode, I am joined by Simon Platt, our Head of Development. With over 12 years in the games arena and a track record of steering dev teams through the creation of 150 titles, including chart-toppers on the Apple App Store and Google Play, Simon brings a wealth of experience.

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The Evolution of User Acquisition in Mobile Gaming: Use of Ad Creatives, Scaling and Publishing (Part Two)

Ad Creatives 

Thanks for joining me again for a further look into User Acquisition - make sure you are all caught up by reading part one of this series. If you have, then let’s jump straight in. I believe it's essential to begin this article by acknowledging the difficulty of creative production and expressing my appreciation for the teams working in this field.

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People Make Kwalee: Harry Lang

Our Vice President of Marketing, Harry Lang, sits down with us to talk about all things marketing, and even his fantasy pet of choice…

 

Today, we have the pleasure of introducing Harry Lang, the Vice President of Marketing at Kwalee. With responsibilities from user acquisition for Hybrid Casual games on mobile platforms to leading the teams for PC Console marketing, Harry brings a wealth of experience to the marketing team at Kwalee. Join us as he shares his best advice and reveals his fantasy pet of choice. 

 

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Gaming

Couch Co-op Games vs Online, You Decide!

Remember the good old days when our idea of a wild Friday night was huddled around the clunky PlayStation 1, with the controller wires intertwining like vines, all in the name of couch co-op games? Fast forward to 2023, and the gaming world has transformed, with a wide choice of online multiplayer experiences. But here's the burning question, which style of gaming is truly the better experience to play with friends, on the coach with friends vs online in an immersive realm? 

 

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What are Mini Games and More

Mini games have captivated players worldwide for a long time – from retro to the modern day. These bite-sized gaming experiences offer a refreshing break from the main gameplay, becoming a big part of many video games with complex features. This article dives into the essence of what are mini games, what their purpose is, and why everyone finds them so fun.

So what are mini games?

Mini games are small, self-contained challenges packed up within a larger video game. They are called that precisely because of their nature; they’re mini!

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What Roguelikes Can Teach Us About What Indie Gamers Really Want

The roguelike subgenre has emerged as one of the most popular in recent years, particularly in the indie gaming space. But what exactly are roguelikes? And how are they different from roguelites?

 

Let’s break down how roguelike games came to be, what defines a roguelike, and why it has exploded in popularity within the indie scene!

A Rogue’s Legacy

 

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Gamedev

What Are Story Driven Mobile Games?

Mobile gaming has had an undeniable burst of growth into one of the largest and most profitable types of gaming in recent years. Chief among this explosion sits the rise of story driven mobile games; they’ve not only redefined the (mobile) gaming experience, but the boundaries of storytelling itself.

 

If these sound like big claims, that’s because they are—but that doesn’t make them any less true. Let’s delve into the rapidly-developing world of story driven mobile games, and start unpacking why they’ve become such a driving force in the industry.

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Mind-blowing Game Design Tips That Secretly Save Time and Make Games More Fun

Want to know how industry experts like us save production time but still keep players satisfied? We finally reveal six game design tips you could use in your game!

 

For decades, game designers have found clever workarounds to improve a game’s design and player experience, without showing the inner workings to players themselves. This article will explore some of them! I’ll talk about 6 long-hidden game design tips that keep our players playing, and save us hundreds of hours in production time.

 

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Reward Videos – An Expert Guide To Using These Ads In Your Mobile Game

One of the biggest challenges for mobile game developers is how to maintain player engagement alongside effective monetisation. One of the solutions is Reward Videos (RVs). These are video ads that are almost miraculous because players actually want to watch them! In this article, we’ll dive deep into Reward Videos, walk you through designing your game around them, and their many benefits.

 

What is a Reward Video?

 

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Becoming a Video Game Story Writer: What Does It Take?

Game writing is something that’s had a wave of popularity and exposure recently, especially following the rise of big-budget, narrative-driven games over the last two decades. And with that, I’ve definitely been getting more questions about my job as a video game story writer — which is exciting!

 

It also gives me a great excuse to sit and talk for a while with you about how I craft interactive worlds, how you can get into it too, and whether AI should be worrying us game writers.

 

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How to Make Music for Video Games: Our Guide to the Perfect Game Soundtrack

What’s your all-time favourite game? Whether that question takes you back decades to an 8-bit masterclass, obscure indie gem or a 2020s GOTY, the answer is probably as much about what you heard as what you saw. Learning how to make music for video games is a decision as influential as those you make for design, art, character or genre for your project.

 

Truly memorable games can create powerful emotions through video game music, making the best of us well up with nostalgia, pride, or even frustration.

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Worklife

Simon Platt, Head of Development, Spotlight Podcast

Hello and welcome to the Kwalee Podcast, where myself, Matthew Barter, the Ambassador and Content Manager at Kwalee, will sit down with industry leaders to unravel the stories behind successful games. In this episode, I am joined by Simon Platt, our Head of Development. With over 12 years in the games arena and a track record of steering dev teams through the creation of 150 titles, including chart-toppers on the Apple App Store and Google Play, Simon brings a wealth of experience.

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People Make Kwalee: Harry Lang

Our Vice President of Marketing, Harry Lang, sits down with us to talk about all things marketing, and even his fantasy pet of choice…

 

Today, we have the pleasure of introducing Harry Lang, the Vice President of Marketing at Kwalee. With responsibilities from user acquisition for Hybrid Casual games on mobile platforms to leading the teams for PC Console marketing, Harry brings a wealth of experience to the marketing team at Kwalee. Join us as he shares his best advice and reveals his fantasy pet of choice. 

 

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People Make Kwalee: Adam Willis

Our video editor Adam Willis sits down with us to talk about his favourite projects here at Kwalee. Our company is made up of a diverse bunch of people, and we’re growing all the time! To provide some insight into the multitude of individuals and roles that go into releasing chart-topping games, we’re pulling back the curtain and focusing on the people who make it all happen.

 

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Technology

How Data in the Games Industry is a Game Changer for Studios Today

Data science and analysis have become an indispensable set of skills that’s transformed how some companies make video games today. That’s why, in this article, we’ll explore data in the games industry, and how it’s a central force to any mobile, PC or console game’s success.

What data in the games industry is used for

 

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5 Profitable Game Development Technologies on the Rise

Exploring interesting options for a game you’re making? Try exploring one of these game development technologies aiming to break through into the mainstream.

 

Game development technologies are rapidly changing how the industry itself works. As more cutting-edge games try, succeed and fail, we get to understand these technologies better, so you can learn how to use them to your advantage. In this article, we’ll go through five game development technologies on the rise that you could consider exploring when making your game.

 

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Industry

Hybrid Games - A Guide For Mobile Game Developers

What are Hybrid games and how are they made? How are Hybrid Casual games different from Hyper Casual games? We’ve explained it all right here.

In the ever-evolving world of mobile games, a new star has emerged: Hybrid Casual games. They're bridging the gap between the short-lived thrills of Hyper Casual games and the immersive depth of Casual games. Let's dive in.

 

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The Difference Between Cover Letter and Resume and How to Make Them Better

When you think of applying for a job, one of the first things you do is make a resume and a cover letter - they’re the first impression and they literally sell you to the company! We see thousands of CVs at Kwalee from people looking for their next job or swapping sectors to work in the games industry. In this article, we’ll share what is the difference between cover letter and a resume so that you can represent yourself in the best way possible.

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The Maturation of the eSports Industry: Loot Box Regulation and Beyond

Harry Lang is the VP of Marketing at Kwalee. He started his career in integrated marketing agencies before spending the next seventeen years marketing online and mobile gambling brands.
In 2020 he published ‘Brands, Bandwagons & Bullshit’ a guidebook for young marketers trying to break into the industry.

 

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We’ve Done it Again: Kwalee Secures a Spot in Pocket Gamer’s Top Mobile Game Makers for 2023

Celebrating a Year of Phenomenal Achievements

 

What a fantastic journey it’s been! We’re thrilled to announce that Kwalee has once again found its place on Pocket Gamer’s esteemed Top 50 Mobile Game Makers list for 2023! This marks our fifth consecutive year on the list, and we’re immensely proud to be recognised for our innovation, quality, and impact on the mobile gaming sector.

Chart-Toppers and Game-Changers

 

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Kwalee Shines in data.ai’s Top Publisher Awards 2023

As the mobile games industry continues its meteoric rise, so does the pedigree of those recognised as its top publishers. This year, data.ai, the industry’s first Unified Data AI platform, unveiled its list of the most innovative and successful mobile app companies around the globe in their highly anticipated Top Publisher Awards 2023. 

 

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Publishing

The Evolution of User Acquisition in Mobile Gaming: Use of Ad Creatives, Scaling and Publishing (Part Two)

Ad Creatives 

Thanks for joining me again for a further look into User Acquisition - make sure you are all caught up by reading part one of this series. If you have, then let’s jump straight in. I believe it's essential to begin this article by acknowledging the difficulty of creative production and expressing my appreciation for the teams working in this field.

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The Evolution of User Acquisition in Mobile Gaming: The Strategic Shift You Need For Success 

In mobile gaming, staying on top of User Acquisition (UA) is no easy task, as we step into 2023, it's evident that the game has changed. The major players in the games industry, such as Kwalee, have witnessed a significant decrease in the number of game launches in the market, especially when compared to two years ago. John Wright, Vice President of Mobile Publishing, talks us through the key contributors and advice for keeping up with UA trends. 

 

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Gaming for Good: Muse Games Partners with the IRC Ahead of Wildmender Launch

The International Rescue Committee (IRC), a global non-profit organization that helps people affected by humanitarian crises – including the climate crisis, and Muse Games, the developer of upcoming PC and Console title ‘Wildmender’, are pleased to announce a strategic collaboration seeking to leverage the power of gaming for a greater cause.

 

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Mobile Game Monetisation 101 – Part 2: Choosing the Right Monetisation Strategy and Avoiding Costly Mistakes

Welcome to the second part of our deep dive into monetisation. Please read Part 1 if you haven’t yet grasped the basics! This article explores how video game monetisation evolves, what beginner mistakes hurt your studio’s P&L, and what the future of monetisation in mobile gaming looks like.

 

If you like our approach to monetisation and marketing, find out more about choosing Kwalee as your mobile publishing partner.

 

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